Erika joined the social care sector 15 years ago and has progressed her career in operations at a regional and national level, supporting vulnerable adults with dementia and adults with learning disabilities and complex behaviour. Erika has worked as a director with senior teams and executives, writing strategy and bringing about effective and meaningful change in the social care sector. Erika feels passionate about delivering services that are safe, effective, and person-centred, driven by the needs and aspirations of the people we serve. By taking the exciting step of launching the Liaise brand we have started the important process of building a strong employer brand. I have a vision to evolve Liaise to become market leader, an exemplar and business of choice in our sector. I am seeing this as exciting journey, full of hope, opportunity, and growth.